To find, restore and make available to everyone the many masterpieces created for cinema by the great Italian Poster Painters.

The collaboration between the Cineteca di Bologna and SacWebphoto was born with the goal of preserving and promoting the artistic heritage of film posters and lobby cards.The authors were figures of extraordinary talent who invented film communication in Italy between the 1920s and the 1990s. These artists created many masterpieces that have also become cultural icons; film advertising thus became a true form of art.

An artistic legacy to safeguard

These posters and billboards for cinema decorated the streets and squares of Italy for decades. They tell not only the story of cinema but also the evolution of aesthetic taste and painting techniques in our country.Each poster was hand painted, often in large format, requiring exceptional technical and artistic skills. These masterpieces, forgotten and unavailable for too long, have been recovered from the SAC archives and numerous private collections.

The Digital Rebirth of a Heritage

A meticulous process followed, involving high resolution digitization, professional color restoration, and high quality printing on canvas or photographic paper. SacWebphoto has created a unique digital archive: tens of thousands of vintage lobby cards, film posters, and billboards carefully preserved.This digital treasure is now available to everyone collectors, enthusiasts, researchers, professionals, museum curators, and above all, art lovers.

The restoration process involves professional work on each image: original colors are reinstated and every imperfection is removed. Missing sections are reconstructed using state of the art techniques that respect the artistic integrity of the original work. The final result surpasses what was once printed: pasting paper and antiquated presses simply could not fully convey the power of the colors or the sharpness of the details.

To decorate, collect, and celebrate the great cinema

These prints are designed to live beyond exhibitions and temporary displays: they are intended primarily for private and professional use. They transform any space into a tribute to the seventh art.Only upon request is a definitive restoration carried out. The result is a perfect recovery of the original work, ready to enhance any public or private setting.

Whether furnishing a living room with elegance, creating an evocative atmosphere in a professional studio, or setting up an exhibition, these restored posters carry with them decades of cinematic and artistic history from Italy.

An artistic heritage revived

For those who love classic cinema or simply the beauty of this form of art, the project represents an extraordinary opportunity to discover and acquire these pictorial masterpieces.This is not a reproduction, but a true piece of Italian cultural history a testimony to an unrepeatable era in which commercial art became an artistic movement of recognized value.

The Cineteca di Bologna, with its great experience in the preservation of cinematic heritage, guarantees the seriousness and scientific approach of the project. SacWebphoto provides the most advanced technological expertise for digitization and distribution.

Because behind every poster there is a painting.

Behind every painting, an indelible memory.

And within every memory, the eternal magic of cinema that continues to live in our homes.